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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Customer satisfaction
Internet marketing
Konsumentenverhalten
Consumer behaviour
6
Online-Marketing
5
Advertising effects
3
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Werbewirkung
3
Advertising
2
Brand
2
Markenartikel
2
Mobile communications
2
Mobilkommunikation
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Werbung
2
App adoption
1
Benefits and cost of shopping
1
Beziehungsmarketing
1
Big Data
1
Big data
1
Brand image
1
Communication effectiveness
1
Customer loyalty
1
Data Mining
1
Data mining
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Experience marketing
1
Fashion
1
High-price products
1
Innovation adoption
1
Innovationsakzeptanz
1
Instagram
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Ko, Eunju
Verhoef, Peter C.
Bang, Hye Jin
6
Choi, Dongwon
6
Yoon, Sukki
6
Lou, Chen
5
Naderer, Brigitte
5
Wojdynski, Bartosz W.
5
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Hudders, Liselot
4
Kim, Kacy K.
4
Matthes, Jörg
4
Pauwels, Koen
4
Sung, Yongjun
4
Verlegh, Peeter
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Bijmolt, Tammo H. A.
3
Dens, Nathalie
3
Eigenraam, Anniek W.
3
Haley, Eric John
3
Hayes, Jameson L.
3
Pangarkar, Aniruddha
3
Pittman, Matthew
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Ahn, Jungyong
2
Baek, Tae Hyun
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Boutsouki, Christina
2
Breves, Priska
2
Brinson, Nancy H.
2
Casado-Aranda, Luis-Alberto
2
Chang, Chingching
2
Choi, Jeonghye
2
De Jans, Steffi
2
Duff, Brittany R. L.
2
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International journal of advertising : the review of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
6
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1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
3
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
4
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
5
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
6
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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