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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~subject:"Viral marketing"
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Viral marketing
Social Web
421
Social web
421
Consumer behaviour
282
Konsumentenverhalten
282
Internet marketing
204
Online-Marketing
204
Welt
166
World
166
Brand management
118
Markenführung
118
Social media
117
Relationship marketing
107
Beziehungsmarketing
106
Virales Marketing
81
Brand image
79
Innovation
79
Markenimage
79
Online retailing
67
Online-Handel
67
Social network
56
Soziales Netzwerk
56
E-commerce
53
Electronic Commerce
53
Multinationales Unternehmen
52
Transnational corporation
52
Innovation management
50
Innovationsmanagement
49
Virtual reality
49
Virtuelle Realität
49
Customer integration
47
Kundenintegration
47
Internet
46
Globalisierung
44
Globalization
44
Developing countries
42
Entwicklungsländer
42
Brand
40
Western countries
36
Westliche Staaten
36
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Article
81
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81
Aufsatz in Zeitschrift
81
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English
81
Author
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Ranaweera, Chatura
3
Azer, Jaylan
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Filieri, Raffaele
2
Lim, Weng Marc
2
Peng, Ling
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Wang, Fang
2
Abouk, Rahi
1
Acikgoz, Fulya
1
Ahmed, Pervaiz Khalid
1
Al-Dwairi, Radwan Moh'd
1
AlRabiah, Sara
1
Alghamdi, Ahmad Mohammad
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Alipour, Sima
1
Aloini, Davide
1
Angell, Robert J.
1
Arruda, Carolina
1
Asgharinajib, Maryam
1
Ataman, M. Berk
1
Augusto, Mário Gomes
1
Baek, Tae Hyun
1
Barhorst, Jennifer B.
1
Bartschat, Maria
1
Behl, Abhishek
1
Benckendorff, Pierre
1
Benkenstein, Martin
1
Bergey, Paul K.
1
Binh Giang Nguyen
1
Bonnici, Joseph
1
Bowen, Melanie
1
Brooks, Joshua
1
Bruggen, Gerrit H. van
1
Butori, Raphaëlle
1
Cartwright, Severina
1
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Published in...
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International journal of business information systems : IJBIS
Journal of business research : JBR
Journal of retailing and consumer services
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Information systems research : ISR
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
International journal of advertising : the review of marketing communications
23
International journal of internet marketing and advertising : IJIMA
23
Journal of management information systems : JMIS
23
Journal of marketing communications
23
Tourism management : research, policies, practice
22
International journal of hospitality management
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Technological forecasting & social change : an international journal
16
Journal of marketing
15
Journal of promotion management : innovations in planning and applied research
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Electronic commerce research
14
International journal of contemporary hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of internet commerce
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The journal of product & brand management
13
Journal of hospitality marketing & management
12
Journal of travel and tourism marketing
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of global marketing
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of consumer studies
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of technology marketing : IJTMkt
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of marketing research : JMR
8
SpringerLink / Bücher
8
Electronic markets : the international journal on networked business
7
Journal of consumer marketing
7
Journal of marketing research
7
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ECONIS (ZBW)
81
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81
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
4
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
5
The impact of electronic word-of-mouth on patients' choices in online health communities : a cross-media perspective
Shan, Wei
;
Wang, Jiaxuan
;
Shi, Xiaoxiao
;
Evans, Richard D.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014547922
Saved in:
6
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
7
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
8
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
9
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
10
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
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