Can tweets be word of mouth that changes risky behaviors?
Year of publication: |
2024
|
---|---|
Authors: | Abouk, Rahi ; Jalali, Nima ; Papatla, Purushottam |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 174.2024, Art.-No. 114501, p. 1-15
|
Subject: | Difference-in-differences | Health campaigns | Social media | Two-way fixed effects | VARX | Word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Gesundheitsvorsorge | Preventive care | Konsumentenverhalten | Consumer behaviour |
-
Fired up for the future : how time shapes sharing
Weingarten, Evan, (2017)
-
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong, (2013)
-
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn, (2024)
- More ...
-
Moon, Sangkil, (2022)
-
Segmentation of both reviewers and businesses on social media
Moon, Sangkil, (2021)
-
Profiling diverse reviewer segments using online reviews of service industries
Jalali, Nima, (2023)
- More ...