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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social Web"
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Brand
8
Brand loyalty
8
Brand management
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Consumer behaviour
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8
Markenartikel
8
Markenführung
8
Markentreue
8
Beziehungsmarketing
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brand loyalty
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social media
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Virales Marketing
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Werbung
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brand love
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branding
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mediation
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purchase intention
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Customer satisfaction
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Facebook marketing
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Abuljadail, Mohammad
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Ha, Louisa
1
Preeda Srinaruewan
1
Riasi, Arash
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Weeraporn Supotthamjaree
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International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
6
Journal of retailing and consumer services
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asia-Pacific journal of business administration
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovatives Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business innovation and research : IJBIR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing for higher education
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1
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
2
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
4
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
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