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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Apology"
~subject:"Brand"
~type_genre:"Article in journal"
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Apology
Brand
Social Web
401
Social web
401
Consumer behaviour
185
Konsumentenverhalten
185
Internet marketing
176
Online-Marketing
176
Brand management
102
Markenführung
102
Social media
98
Beziehungsmarketing
72
Relationship marketing
72
Brand image
65
Markenimage
65
Viral marketing
57
Virales Marketing
57
Social network
54
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54
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Online-Handel
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social media
33
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Divakaran, Pradeep Kumar Ponnamma
2
Guzman, Francisco
2
Kennedy, Eric
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Adamson, Alyssa C.
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
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Arcand, Manon
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1
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1
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1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
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Fatma, Mobin
1
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1
Foreman, Jeffrey
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Ha, Louisa
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1
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International journal of internet marketing and advertising : IJIMA
Journal of advertising
Journal of consumer marketing
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
33
Journal of retailing and consumer services
20
The journal of brand management : an international journal
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
Journal of fashion marketing and management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Global business review
4
Journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of internet commerce
3
Journal of strategic marketing
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
European journal of marketing
2
Global business & economics review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems research : ISR
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of market research
2
International journal of retail and distribution management
2
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ECONIS (ZBW)
46
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1
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
10
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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