Social media influencer (SMI) as a human brand : a need fulfillment perspective
Year of publication: |
2023
|
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Authors: | Malik, Aaminah Zaman ; Thapa, Sajani ; Paswan, Audhesh K. |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 2, p. 173-190
|
Subject: | Attachment theory | Escape | Human brand theory | Self-improvement | Social media influencers | Social Web | Social web | Markenführung | Brand management | Markenartikel | Brand |
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