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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Apology"
~subject:"Brand"
~type_genre:"Article in journal"
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Apology
Brand
Social Web
426
Social web
426
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
192
Online-Marketing
192
Brand management
137
Markenführung
137
Social media
107
Brand image
85
Markenimage
85
Beziehungsmarketing
82
Relationship marketing
82
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57
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55
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55
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53
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social media
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Guzman, Francisco
3
Divakaran, Pradeep Kumar Ponnamma
2
Kennedy, Eric
2
Kwon, Eun Sook
2
Renton, Michelle
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Adamson, Alyssa C.
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Almazyad, Fadi
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International journal of internet marketing and advertising : IJIMA
Journal of advertising
Technological forecasting & social change : an international journal
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
33
Journal of retailing and consumer services
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
Journal of fashion marketing and management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Global business review
4
Journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer marketing
3
Journal of internet commerce
3
Journal of strategic marketing
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
European journal of marketing
2
Global business & economics review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems research : ISR
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of market research
2
International journal of retail and distribution management
2
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ECONIS (ZBW)
59
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1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
8
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
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