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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Apology"
~subject:"Brand"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Apology
Brand
Markenimage
Social Web
385
Social web
385
Consumer behaviour
170
Konsumentenverhalten
170
Internet marketing
163
Online-Marketing
163
Brand management
98
Markenführung
98
Social media
91
Beziehungsmarketing
67
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67
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62
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social media
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Decker, Reinhold
2
Divakaran, Pradeep Kumar Ponnamma
2
Guzman, Francisco
2
Kennedy, Eric
2
Kwon, Eun Sook
2
Stavros, Constantino
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Adamson, Alyssa C.
1
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1
Chay Yau Choon
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1
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of advertising
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
69
Journal of retailing and consumer services
38
The journal of brand management : an international journal
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of advertising : the review of marketing communications
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Tourism management : research, policies, practice
13
Marketing intelligence & planning
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of strategic marketing
8
Psychology & marketing
8
Journal of fashion marketing and management
7
Business horizons
6
European Sport management quarterly : ESMQ
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing
6
International journal of consumer studies
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
Journal of consumer behaviour
5
Journal of current issues and research in advertising
5
Journal of marketing analytics : JMA
5
Journal of marketing management : MM
5
Journal of marketing theory and practice : JMTP
5
Journal of promotion management : JPM
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
European journal of marketing : EJM
4
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ECONIS (ZBW)
76
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1
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1
You are my friend, but we are from different worlds : actor-type effects on audience engagement in narrative video advertisements
Glaser, Matthias
;
Reisinger, Heribert
;
Florack, Arnd
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 568-587
Persistent link: https://www.econbiz.de/10015050207
Saved in:
2
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
10
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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