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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Apology"
~subject:"Brand"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Apology
Brand
Viral marketing
Social Web
384
Social web
384
Consumer behaviour
170
Konsumentenverhalten
170
Internet marketing
165
Online-Marketing
165
Brand management
96
Markenführung
96
Social media
91
Beziehungsmarketing
67
Relationship marketing
67
Brand image
62
Markenimage
62
Social network
53
Soziales Netzwerk
53
Virales Marketing
51
Markenartikel
41
Online retailing
37
Online-Handel
37
social media
33
Advertising
31
Digitalisierung
31
Digitization
31
Werbung
31
Advertising effects
30
Werbewirkung
30
Innovation
25
E-commerce
24
Electronic Commerce
24
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22
Innovation management
22
Innovationsmanagement
22
Kundenintegration
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Coronavirus
19
Communication media
18
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Article
85
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Article in journal
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85
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English
85
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Divakaran, Pradeep Kumar Ponnamma
2
Dwivedi, Yogesh Kumar
2
Guzman, Francisco
2
Ha, Louisa
2
Hajli, Nick
2
Kennedy, Eric
2
Loureiro, Sandra Maria Correia
2
Mariani, Marcello M.
2
Martínez-Torres, María del Rocío
2
Sadh, Ashish
2
Stavros, Constantino
2
Teck Ming Tan
2
Toral, S. L.
2
Abuljadail, Mohammad
1
Adams, Frank G.
1
Adamson, Alyssa C.
1
Akram, Muhammad Shakaib
1
Aksoy, Nilsah Cavdar
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Arcand, Manon
1
Arenas-Marquez, F. J.
1
Arenas-Márquez, F. J.
1
Armelini, Guillermo
1
Augusto, Mário Gomes
1
Babutsidze, Zakaria
1
Banerjee, Subhojit
1
Barbarossa, Camilla
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Benoit-Moreau, Florence
1
Benyoucef, Morad
1
Bhatti, Zeeshan Ahmed
1
Billore, Aditya
1
Boistel, Philippe
1
Borghi, Matteo
1
Bourlakis, Michael
1
Breazeale, Michael
1
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International journal of internet marketing and advertising : IJIMA
Journal of advertising
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
97
Journal of retailing and consumer services
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of advertising : the review of marketing communications
28
Information systems research : ISR
27
Journal of marketing communications
24
Tourism management : research, policies, practice
23
International journal of hospitality management
19
Journal of management information systems : JMIS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing
17
Journal of promotion management : innovations in planning and applied research
17
The journal of brand management : an international journal
17
International journal of contemporary hospitality management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Electronic commerce research
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of fashion marketing and management
12
Journal of hospitality marketing & management
12
Journal of internet commerce
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Psychology & marketing
11
International journal of consumer studies
10
Journal of global marketing
10
Journal of travel and tourism marketing
10
Business horizons
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of technology marketing : IJTMkt
9
Marketing intelligence & planning
9
European journal of marketing
8
European journal of marketing : EJM
8
Journal of consumer marketing
8
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ECONIS (ZBW)
85
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85
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1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
4
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
5
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
6
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
7
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
8
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
9
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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