Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Louisa Ha, Yang Yang
| Year of publication: |
2023
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|---|---|
| Authors: | Ha, Louisa ; Yang, Yang |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 2/3, p. 220-241
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| Subject: | opinion leader | social media | influencer marketing | celebrity endorsement | brand persuasion process | Social Web | Social web | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.129661 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318260