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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Bourlakis, Michael"
~person:"Divakaran, Pradeep Kumar Ponnamma"
~person:"Esmark Jones, Carol L."
~person:"Halaszovich, Tilo F."
~person:"Kumar, Jitender"
~subject:"Apology"
~subject:"Brand"
~type_genre:"Article in journal"
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Bourlakis, Michael
Divakaran, Pradeep Kumar Ponnamma
Esmark Jones, Carol L.
Halaszovich, Tilo F.
Kumar, Jitender
Guzman, Francisco
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Teck Ming Tan
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International journal of internet marketing and advertising : IJIMA
Journal of strategic marketing
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of retailing and consumer services
2
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ECONIS (ZBW)
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Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
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2
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
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3
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
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4
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
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5
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
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6
Customer-brand engagement and Facebook fan-page "Like"-intention
Halaszovich, Tilo F.
;
Nel, Jacques
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10011700718
Saved in:
7
Can a CEO's YouTube apology following a service failure win customers' hearts?
Manika, Danae
;
Papagiannidis, Savvas
;
Bourlakis, Michael
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 87-95
Persistent link: https://www.econbiz.de/10011474546
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