Title redacted : the impact of negative online review censorship
Jennifer L. Stevens, Carol L. Esmark Jones, and Mike Breazeale
| Year of publication: |
2022
|
|---|---|
| Authors: | Stevens, Jennifer L. ; Esmark Jones, Carol L. ; Breazeale, Mike |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 4, p. 570-585
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| Subject: | Brand communication | Brand relationships | EWOM | Word-of-mouth | Virales Marketing | Viral marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenartikel | Brand | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2020-2877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393663