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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~person:"Bourlakis, Michael"
~person:"Divakaran, Pradeep Kumar Ponnamma"
~type_genre:"Article in journal"
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Bourlakis, Michael
Divakaran, Pradeep Kumar Ponnamma
Akram, Muhammad Shakaib
4
Dwivedi, Yogesh Kumar
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Hajli, Nick
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Laurell, Christofer
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Sandström, Christian
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
Tourism analysis : an interdisciplinary tourism & hospitality journal
Journal of business strategy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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How foreign social media influencers help shape destination country's tourism image : the case of South Korea's tourism image in France : research note
Lorgeoux, Camille
;
Divakaran, Pradeep Kumar Ponnamma
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
2
,
pp. 337-347
Persistent link: https://www.econbiz.de/10014423460
Saved in:
2
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
3
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
4
The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 245-257
Persistent link: https://www.econbiz.de/10011899720
Saved in:
5
Can a CEO's YouTube apology following a service failure win customers' hearts?
Manika, Danae
;
Papagiannidis, Savvas
;
Bourlakis, Michael
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 87-95
Persistent link: https://www.econbiz.de/10011474546
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