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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Kulturelle Identität"
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Consumer behaviour
Kulturelle Identität
Konsumentenverhalten
4
Mobile phone
4
Mobiltelefon
4
Advertising
3
Advertising effects
3
Mobile Business
3
Mobile Marketing
3
Mobile business
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Werbewirkung
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Werbung
3
Internet marketing
2
Online-Marketing
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SMS
2
mobile advertising
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Emerging economies
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IACM
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MCA
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MWOM
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Norway
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Norwegen
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SMS advertisement
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SMS advertising
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Schwellenländer
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Viral marketing
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Virales Marketing
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WhatsApp
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campaign characteristics
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consumer attitudes
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credibility
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effectiveness
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entertainment
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impact
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incentives
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information acceptance model
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Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Doe, Joshua Kofi
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Livas, Christos
1
Martins, Albert
1
Nardali, Sinan
1
Olarte-Pascual, Cristina
1
Rahman, Mushfiqur
1
Skotis, Apostolos
1
Tsegah, Marian
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
16
Journal of business research : JBR
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
International journal of business information systems : IJBIS
7
Asia Pacific journal of marketing and logistics
5
Services marketing quarterly
5
Technological forecasting & social change : an international journal
5
International journal of technology marketing : IJTMkt
4
Journal of consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The journal of services marketing
4
Applied economics letters
3
Information systems research : ISR
3
International journal of business excellence : IJBEX
3
Inventi impact: retailing & consumer services
3
Journal of internet commerce
3
Journal of marketing management : MM
3
Journal of marketing research
3
Journal of promotion management : innovations in planning and applied research
3
Tourism management : research, policies, practice
3
Young consumers : insight and ideas for responsible marketers
3
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Global business review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovatives Markenmanagement
2
Interaktives Marketing
2
International journal of advertising : the review of marketing communications
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of services, economics and management
2
Journal of air transport management
2
Journal of decision systems
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
3
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
4
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
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