SMS advertisement and purchasing intentions : an emerging market perspective
Year of publication: |
2023
|
---|---|
Authors: | Amoako, George Kofi ; Doe, Joshua Kofi ; Tsegah, Marian ; Martins, Albert |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 2/3, p. 181-201
|
Subject: | SMS advertisement | SMS advertising | purchase intentions | Werbung | Advertising | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Werbewirkung | Advertising effects | Schwellenländer | Emerging economies | Mobile Business | Mobile business |
-
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam, (2017)
-
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan, (2014)
-
Al Khasawneh, Mohammad Hamdi, (2018)
- More ...
-
Amoako, George Kofi, (2021)
-
Dzogbenuku, Robert Kwame, (2023)
-
How Service Experience Leads to Brand Loyalty : Perspective from the Telecom Sector in Ghana
Amoako, George, (2017)
- More ...