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~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"tur"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
559
Brand management
175
Markenführung
175
Advertising effects
171
Werbewirkung
171
Internet marketing
162
Online-Marketing
162
Beziehungsmarketing
159
Relationship marketing
159
Brand image
156
Markenimage
156
Advertising
145
Werbung
139
Hotel industry
138
Hotellerie
138
Customer satisfaction
132
Kundenzufriedenheit
131
Social Web
129
Social web
129
Service quality
112
Dienstleistungsqualität
111
Viral marketing
97
Virales Marketing
97
Brand
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Markenartikel
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Emotion
75
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Marketingmanagement
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Corporate Social Responsibility
56
Corporate social responsibility
56
Theory
52
Online retailing
51
Online-Handel
51
Theorie
51
Hospitality industry
48
Gastgewerbe
47
Gastronomie
46
Restaurant industry
46
Confidence
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Article in journal
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559
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Han, Heesup
6
Gijsbrechts, Els
5
Clement, Michel
4
Kim, Soojung
4
Muehling, Darrel D.
4
Pauwels, Koen
4
Prayag, Girish
4
Schultz, Don E.
4
Um, Nam-Hyun
4
Warlop, Luk
4
Assaker, Guy
3
Baloglu, Seyhmus
3
Bellman, Steven
3
Bijmolt, Tammo H. A.
3
Chan, Eugene Y.
3
Dodoo, Naa Amponsah
3
Hanks, Lydia
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Liu, Chih-Hsing
3
Mattila, Anna S.
3
Mavondo, Felix
3
Mukherjee, Srabanti
3
Muralidharan, Sidharth
3
Nunkoo, Robin
3
Phua, Joe
3
Ramkissoon, Haywantee
3
Tang, Liang
3
Varan, Duane
3
Zhang, Lixuan
3
Akhtar, Nadeem
2
Al Shurideh, Muhammad
2
Ali, Faizan
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Amin, Muslim
2
Antheunis, Marjolijn L.
2
Bailey, Ainsworth Anthony
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of marketing communications
Journal of retailing and consumer services
1,533
Journal of business research : JBR
1,450
International journal of hospitality management
518
International journal of consumer studies
320
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
249
The journal of product & brand management
230
Technological forecasting & social change : an international journal
222
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of travel and tourism marketing
215
The journal of brand management : an international journal
199
Journal of Islamic marketing
193
Journal of international consumer marketing
193
International journal of contemporary hospitality management
192
International journal of advertising : the review of marketing communications
191
Journal of retailing
180
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
157
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of internet commerce
131
Journal of marketing research
129
Journal of fashion marketing and management
127
Tourism management perspectives : TMP
125
Journal of economic behavior & organization : JEBO
123
Journal of business ethics : JOBE
122
Journal of global marketing
120
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ECONIS (ZBW)
559
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1
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10
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559
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date (oldest first)
1
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
2
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
3
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
4
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
5
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Ray, Arghya
;
Sachdeva, Itisha
;
Rana, Nripendra P.
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014438598
Saved in:
6
Reexamination of consumers' willingness to stay at green hotels : rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior
Wang, Lei
;
Zhang, Qi
;
Wong, Philip Pong Weng
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 547-581
Persistent link: https://www.econbiz.de/10014511830
Saved in:
7
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
8
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
9
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
10
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
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