Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Year of publication: |
2024
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Authors: | Ray, Arghya ; Sachdeva, Itisha ; Rana, Nripendra P. ; Nunkoo, Robin ; She, Long |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 33.2024, 1, p. 1-32
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Subject: | Green hotels | green marketing strategies | tourist eco-behaviors | traditional barriers | value for nature | Hotellerie | Hotel industry | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Website | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Urlaubsverhalten | Holiday behaviour |
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