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~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Supplier relationship management"
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Markenimage
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
264
The journal of business & industrial marketing
91
Journal of business research : JBR
72
Journal of business-to-business marketing
50
SpringerLink / Bücher
24
Springer eBook Collection / Business and Economics
11
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of the Academy of Marketing Science
7
Journal of customer behaviour
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Journal of marketing
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Journal of marketing research
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Journal of strategic marketing
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Marketing intelligence & planning
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Journal of service research
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The journal of personal selling & sales management : JPSSM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing theory
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Asia Pacific business review
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Asia Pacific journal of marketing and logistics
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Business-to-Business-Marketing
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business environment : IJBE
3
International journal of business excellence : IJBEX
3
International journal of services and operations management
3
Journal of marketing analytics : JMA
3
Journal of purchasing and supply management
3
Journal of revenue and pricing management
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New insights on trust in business-to-business relationships : a multi-perspective approach
3
Research
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Springer eBook Collection
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Benchmarking : an international journal
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Cross cultural & strategic management
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Edition KWV
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Electronic markets : the international journal on networked business
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Information - Organisation - Produktion
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International journal of logistics : research and applications
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International journal of procurement management
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ECONIS (ZBW)
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
3
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
4
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
5
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
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