Social influence in the adoption of a B2B loyalty program : the role of elite status members
Year of publication: |
December 2017
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Authors: | Viswanathan, Vijay ; Sesé, F. Javier ; Krafft, Manfred |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 4, p. 901-918
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Subject: | Hierarchical loyalty program (HLP) | Business-to-Business (B2B) | Customer relationship management | Elite status members | Social influence | Survival models | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Elite | Lieferantenmanagement | Supplier relationship management | Kundenbindungsprogramm | Loyalty program | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour |
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