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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~person:"Aali, Samad"
~person:"Kang, Juhee"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand loyalty
Markenführung
Relationship marketing
Social Web
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user-generated content
Beziehungsmarketing
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Attachment
1
Brand
1
Brand congruity
1
Confidence
1
Customer experience
1
Customer satisfaction
1
E-banking
1
Ecommerce
1
Electronic Banking
1
Electronic banking
1
Hotel industry
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Hotellerie
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Kundenzufriedenheit
1
Markenartikel
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Service marketing
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brand knowledge
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experience
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hotel brands
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Aali, Samad
Kang, Juhee
Zulfiqar Ali Jumani
3
Aji, Hendy Mustiko
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Liu, Chih-Hsing
2
Loureiro, Sandra Maria Correia
2
Norzuwana Sumarjan
2
Sasiwemon Sukhabot
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Ab Hamid, Siti Ngayesah
1
Abbas, Qamar
1
Abror, Abror
1
Abu Gharara, Sahar Raafat
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahmad Fauzan Badiuzaman
1
Ahmed, Ishfaq
1
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1
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1
Allaberganov, Azizbek
1
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1
Alvarez, Maria D.
1
Amalia, Fatya Alty
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Amani, David
1
Ansari, Azarnoush
1
Arafat, Mohd Yasir
1
Arifin, Mohamad Rahmawan
1
Ashrafpour, Negar
1
Assaker, Guy
1
Azam, Mohammad Khalid
1
Aziz, Shahab
1
Bagozzi, Richard P.
1
Bajwa, Farooq Anwar
1
Balachander, Subramanian
1
Baloglu, Seyhmus
1
Batra, Rajeev
1
Berenguer Contrí, Gloria
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Journal of Islamic marketing
Journal of hospitality marketing & management
Journal of marketing
International journal of hospitality management
1
Journal of travel and tourism marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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The prerequisites and consequences of customers’ online experience regarding the moderating role of brand congruity : evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
Saved in:
2
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Norzuwana Sumarjan
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
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