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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~person:"Balachander, Subramanian"
~person:"Kang, Juhee"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand loyalty
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Attachment
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Beziehungsmarketing
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brand consistency
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Balachander, Subramanian
Kang, Juhee
Zulfiqar Ali Jumani
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Aji, Hendy Mustiko
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Kim, Soon-Ho
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Journal of Islamic marketing
Journal of hospitality marketing & management
Journal of marketing
International journal of hospitality management
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Journal of travel and tourism marketing
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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2
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Norzuwana Sumarjan
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
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