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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~person:"Huiyue, Ye"
~person:"Kang, Juhee"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand loyalty
Relationship marketing
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user-generated content
Beziehungsmarketing
2
Brand image
2
Brand management
2
Consumer behaviour
2
Hotel industry
2
Hotellerie
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Attachment
1
Brand
1
Confidence
1
Customer satisfaction
1
Dauer
1
Dienstleistungsqualität
1
Duration
1
Hotel servicescape
1
Kundenzufriedenheit
1
Markenartikel
1
Service quality
1
Vertrauen
1
brand experience
1
brand knowledge
1
customer mindfulness
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experience
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hotel brands
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length of stay
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trust
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Huiyue, Ye
Kang, Juhee
Norzuwana Sumarjan
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Aali, Samad
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Aji, Hendy Mustiko
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1
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1
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Guerreiro, João Pedro Silva Martins
1
Haobin, Ye Ben
1
Hariyadi
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Ilyas, Gunawan Bata
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1
Jusoh, Wan Jamaliah Wan
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Journal of Islamic marketing
Journal of hospitality marketing & management
Journal of marketing
Journal of travel and tourism marketing
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ECONIS (ZBW)
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The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
2
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Norzuwana Sumarjan
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
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