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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~person:"Kang, Juhee"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Sumarjan, Norzuwana
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
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