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~accessRights:"restricted"
~isPartOf:"Journal of advertising"
~isPartOf:"The service industries journal"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"De Angelis, Matteo"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Klaus, Philipp"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~subject:"Arts"
~subject:"E-commerce"
~subject:"Luxusgüter"
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Amatulli, Cesare
De Angelis, Matteo
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Journal of advertising
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Journal of business research : JBR
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Journal of retailing and consumer services
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Developing successful global strategies for marketing luxury brands
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
2
Luxury patient experience (LPX) : review, conceptualization, and future research directions
Klaus, Philipp
- In:
The service industries journal
38
(
2018
)
1/2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011848030
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