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~accessRights:"restricted"
~isPartOf:"Journal of advertising"
~person:"Yazdanparast, Atefeh"
~subject:"Firm performance"
~subject:"Markenwert"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Olympic sponsorships and brand value : an empirical analysis
Yazdanparast, Atefeh
;
Bayar, Omer
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012584572
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