Olympic sponsorships and brand value : an empirical analysis
Year of publication: |
2021
|
---|---|
Authors: | Yazdanparast, Atefeh ; Bayar, Omer |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 2, p. 139-159
|
Subject: | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Markenwert | Brand equity |
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