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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising"
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Search: subject_exact:"Markenführung"
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Advertising
Brand management
104
Markenführung
104
Consumer behaviour
67
Konsumentenverhalten
67
Brand image
51
Markenimage
51
Brand
31
Internet marketing
31
Markenartikel
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Advertising effects
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brand equity
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Milfeld, Tyler
3
Pittman, Matthew
2
Youn, Kibum
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Al-Shuaili, Ahmed Hamed
1
Anghelcev, George
1
Banerjee, Neelotpaul
1
Bang Nguyen Viet
1
Baumann, Chris
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Boeck, Harold
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1
Corsi, Armando Maria
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Huang, Yan
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Jiang, Mengtian
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Keh, Hean Tat
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Kilgour, Mark
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Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
28
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
19
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of retailing and consumer services
9
The journal of brand management : an international journal
7
The journal of product & brand management
7
Psychology & marketing
6
Journal of historical research in marketing
5
Journal of promotion management : JPM
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
European journal of marketing
3
European journal of marketing : EJM
3
Global business review
3
International marketing review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
Young consumers : insight and ideas for responsible marketers
3
Business history
2
Corporate communications : an international journal
2
Designing and communicating experience
2
European journal of operational research : EJOR
2
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
27
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1
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
2
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
3
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
4
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
5
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
6
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
7
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
8
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
9
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
10
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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