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~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Fernsehwerbung"
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Journal of advertising research
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence : IJBEX
1
International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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Market : review for marketing theory and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
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2
Why knowledge gaps in measurement threaten the value of television advertising : the best available screen for brand building is at a crossroads
Bulgrin, Artie
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10012007131
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3
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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4
Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional marketing metrics while capturing what makes branded content...
Fulgoni, Gian M.
;
Pettit, Raymond
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
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