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~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Calvert, Gemma"
~person:"Chao, Naipeng"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Advertising effects
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Calvert, Gemma
Chao, Naipeng
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Journal of advertising research
The journal of brand management : an international journal
International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
2
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
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