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~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Di Domenico, Giandomenico"
~person:"Gil Saura, Irene"
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Di Domenico, Giandomenico
Gil Saura, Irene
Ford, John B.
5
Kulczynski, Alicia
5
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4
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3
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Journal of advertising research
The journal of brand management : an international journal
International journal of retail and distribution management
2
Service business
2
Journal of hospitality and tourism insights
1
Journal of interactive marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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Management decision : MD
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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ECONIS (ZBW)
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How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
4
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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