Influence of environmental practices on brand equity, satisfaction and word of mouth
Year of publication: |
2019
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Authors: | Moise, Mihaela Simona ; Gil Saura, Irene ; Šerić, Maja ; Ruiz Molina, Maria Eugenia |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 6, p. 646-657
|
Subject: | "Green" practices | Brand equity | Brand awareness | Brand associations | Perceived quality | Brand loyalty | Satisfaction | Word of mouth (WOM) | Markenimage | Brand image | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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