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~accessRights:"restricted"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
Consumer behaviour
1,572
Konsumentenverhalten
1,572
Corporate social responsibility
819
Corporate Social Responsibility
813
Innovation
743
Firm performance
624
Unternehmenserfolg
624
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619
Unternehmensethik
616
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501
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499
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493
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493
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446
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405
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397
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383
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376
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376
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Diamantopoulos, Adamantios
10
Foroudi, Pantea
8
Melewar, T. C.
6
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Guzman, Francisco
4
Iglesias, Oriol
4
Japutra, Arnold
4
Markovic, Stefan
4
Merchant, Altaf
4
Veloutsou, Cleopatra
4
Voyer, Benjamin G.
4
Aiello, Gaetano
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
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Filieri, Raffaele
3
Grohs, Reinhard
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Halkias, Georgios
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Michel, Géraldine
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Oghazi, Pejvak
3
Pantano, Eleonora
3
Paul, Justin
3
Roy, Sanjit
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
201
The journal of product & brand management
193
The journal of brand management : an international journal
185
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality marketing & management
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of marketing
30
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
The journal of consumer marketing
26
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ECONIS (ZBW)
376
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81
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
82
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
83
The posh, the paradoxical and the phony : are there individual differences between consumers of luxury, masstige and counterfeit brands?
Katyal, Kanupriya
;
Dawra, Jagrook
;
Soni, Nitin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 191-204
Persistent link: https://www.econbiz.de/10013493971
Saved in:
84
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
85
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
86
Signaling green! : firm ESG signals in an interconnected environment that promote brand valuation
Lee, Michael T.
;
Raschke, Robyn L.
;
Krishen, Anjala S.
- In:
Journal of business research : JBR
138
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013197774
Saved in:
87
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
88
So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly
;
Masters, Tamara M.
;
Yu-Buck, Grace F.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
Saved in:
89
Sponsorship image and value creation in e-sports
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 198-209
Persistent link: https://www.econbiz.de/10013197894
Saved in:
90
Unlocking the potential of CSR : an explanatory model to determine the strategic character of CSR activities
Mochales, Gerardo
;
Blanch, Javier
- In:
Journal of business research : JBR
140
(
2022
),
pp. 310-323
Persistent link: https://www.econbiz.de/10013040719
Saved in:
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