Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Géraldine Michel, Carlos J. Torelli, Nathalie Fleck, Benoit Hubert
| Year of publication: |
2022
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|---|---|
| Authors: | Michel, Géraldine ; Torelli, Carlos J. ; Fleck, Nathalie ; Hubert, Benoit |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 301-316
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| Subject: | Brand responses | Brand values | Cultural ideals | Ideal self | Self-congruity | Self-expansion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168291