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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Giebelhausen, Michael"
~person:"Gwinner, Kevin P."
~person:"Lam, Son K."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social media"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online-Marketing
Social media
Social web
Relationship marketing
14
Consumer behaviour
7
Konsumentenverhalten
7
Lieferantenmanagement
4
Supplier relationship management
4
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Loyalty program
3
Service quality
3
Customer loyalty
2
Customer relationship management
2
Salespeople
2
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Ambidexterity
1
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1
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Behavioral ambidexterity
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Business-to-business marketing
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Complementary service benefits
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Giebelhausen, Michael
Gwinner, Kevin P.
Lam, Son K.
Steinhoff, Lena
Ko, Eunju
9
Kumar, V.
7
Balaji, M. S.
6
Filieri, Raffaele
6
Kim, Kyung Hoon
6
Roy, Sanjit
6
Harrigan, Paul
5
Mahr, Dominik
5
McLean, Graeme J.
5
Palmatier, Robert W.
5
Veloutsou, Cleopatra
5
Akter, Shahriar
4
Baker, Thomas L.
4
Dwivedi, Yogesh Kumar
4
Folse, Judith Anne Garretson
4
Garrett, Tony C.
4
Grewal, Dhruv
4
Gupta, Suraksha
4
Kim, Juran
4
Krishen, Anjala S.
4
Mandler, Timo
4
Rana, Nripendra P.
4
Ruyter, Ko de
4
Sharma, Piyush
4
Smith, Andrew N.
4
Verhoef, Peter C.
4
Voorhees, Clay M.
4
Witell, Lars
4
Wünderlich, Nancy V.
4
Agnihotri, Raj
3
Aiello, Gaetano
3
Andreini, Daniela
3
Augusto, Mário Gomes
3
Azer, Jaylan
3
Babin, Barry J.
3
Black, Iain
3
Bock, Dora E.
3
Chan, Kimmy Wa
3
Chen, Qimei
3
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Journal of business research : JBR
Journal of the Academy of Marketing Science
Routledge studies in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international marketing
1
Journal of marketing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
13
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1
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
2
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
3
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
7
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
8
The entitlement/forgiveness conflict of self-relevant and self-neutral relationships during service failure and recovery
Wolter, Jeremy S.
;
Bacile, Todd J.
;
Smith, Jeffery S.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 233-246
Persistent link: https://www.econbiz.de/10012105015
Saved in:
9
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
10
Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
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