Loyalty programs as travel companions : complementary service features across customer journey stages
Year of publication: |
2021
|
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Authors: | Steinhoff, Lena ; Zondag, Marcellis M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 70-82
|
Subject: | Complementary service benefits | Customer journey | Loyalty programs | Member activity | Purchase stages | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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