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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Northey, Gavin"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Emotion
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2
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1
Anticounterfeit
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Message framing
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Northey, Gavin
Septianto, Felix
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Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
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2
The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix
;
Northey, Gavin
;
Dolan, Rebecca
- In:
Journal of business research : JBR
99
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
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