The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Felix Septianto, Gavin Northey, Rebecca Dolan
| Year of publication: |
2019
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|---|---|
| Authors: | Septianto, Felix ; Northey, Gavin ; Dolan, Rebecca |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 206-214
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| Subject: | Political ideology | Message framing | Fear | Hope | Anticounterfeit | Ideologie | Ideology | Emotion | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.02.059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023602