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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
1,649
Konsumentenverhalten
1,649
Brand management
529
Markenführung
529
Brand image
440
Markenimage
440
Beziehungsmarketing
343
Relationship marketing
343
Brand
309
Markenartikel
302
Social Web
216
Social web
216
Internet marketing
196
Online-Marketing
196
Luxury goods
157
Luxusgüter
157
Emotion
135
Online retailing
135
Online-Handel
135
Kundenzufriedenheit
130
Werbewirkung
129
Viral marketing
117
Virales Marketing
117
Personality psychology
110
Persönlichkeitspsychologie
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Einzelhandel
104
Retail trade
104
Dienstleistungsqualität
97
Service quality
97
Advertising
89
Werbung
84
Corporate Social Responsibility
71
Corporate social responsibility
71
Social media
70
Experiment
63
Perception
58
Wahrnehmung
58
Customer integration
56
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258
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Balaji, M. S.
5
Septianto, Felix
5
Dens, Nathalie
4
Diamantopoulos, Adamantios
3
Dwivedi, Yogesh Kumar
3
Gustafsson, Anders
3
Jha, Subhash
3
Liu, Martin J.
3
Pelsmacker, Patrick de
3
Teng, Lefa
3
Avramova, Yana R.
2
Baker, Thomas L.
2
Barnes, Donald C.
2
Baxter, Stacey M.
2
Chan, Kimmy Wa
2
Chen, Pei-Chi
2
Chi, Nai-Wen
2
Chiew, Tung Moi
2
Choi, Yung Kyun
2
Ciuchita, Robert
2
Collier, Joel E.
2
Das, Gopal
2
Foti, Lianne
2
Ghosh, Tathagata
2
Hutzinger, Clemens
2
Jang, Sungha
2
Japutra, Arnold
2
Kareklas, Ioannis
2
Karimi, Sahar
2
Keh, Hean Tat
2
Kim, Alex Jiyoung
2
Kostopoulos, Ioannis
2
Krishen, Anjala S.
2
Kulczynski, Alicia
2
McColl-Kennedy, Janet R.
2
Molinillo, Sebastian
2
Monfort, Abel
2
Northey, Gavin
2
Prayag, Girish
2
Rana, Nripendra P.
2
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Journal of business research : JBR
The journal of brand management : an international journal
Journal of retailing and consumer services
327
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
132
Journal of marketing communications
109
Journal of hospitality marketing & management
75
Journal of promotion management : innovations in planning and applied research
75
International journal of advertising : the quarterly review of marketing communications
70
Journal of travel and tourism marketing
68
The journal of services marketing
68
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
53
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
Marketing intelligence & planning
40
Journal of strategic marketing
39
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
37
European journal of marketing
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
35
Tourism management perspectives : TMP
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of Islamic marketing
31
Journal of Services Marketing
31
Journal of advertising research
31
Journal of internet commerce
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Marketing letters : a journal of research in marketing
28
Journal of service management
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of hospitality and tourism insights
25
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ECONIS (ZBW)
258
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258
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1
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
2
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
3
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
4
Feeling rewarded and entitled to be served : understanding the influence of self- versus regular checkout on customer loyalty
Nusrat, Farhana
;
Huang, Yanliu
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014534518
Saved in:
5
The evolution of consumer restaurant selection : changes in restaurant and food delivery application attributes over time
Zhang, Yiyue
;
Ha, Hong Youl
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014535968
Saved in:
6
A goal-driven framework for compliance-dependent services : pathways to customer satisfaction and well-being
Tang, Chuanyi
;
Guo, Lin
;
Gruen, Thomas
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014551048
Saved in:
7
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
8
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
9
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
10
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
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