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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The world economy : the leading journal on international economic relations"
~isPartOf:"United Nations publication"
~isPartOf:"Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik"
~person:"Barhorst, Jennifer Brannon"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bericht"
~type_genre:"Government document"
~type_genre:"Marktinformation"
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Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
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Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
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