Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Jennifer Brannon Barhorst, Graeme McLean, Nina Krey, Ana Javornik, Heiner Evanschitzky
| Year of publication: |
2023
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|---|---|
| Authors: | Barhorst, Jennifer Brannon ; McLean, Graeme J. ; Krey, Nina ; Javornik, Ana ; Evanschitzky, Heiner |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-15
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| Subject: | Augmented reality | Customer experience | Experiential marketing | Immersion | Mental time travel | MTTE | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113886 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304064