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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~person:"D'Alessandro, Steven"
~person:"Richard, Marie-Odile"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Mehrsprachigkeit
2
Multilingualism
2
Adjectives
1
Advertising
1
Advertising effects
1
Banking
1
Bilinguals
1
China
1
Communication
1
Customer satisfaction
1
Dienstleistungsqualität
1
Experiment
1
Hispanic consumers
1
Hispanics
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Hispano-Amerikaner
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Kommunikation
1
Kundenzufriedenheit
1
Language
1
Language use in service encounters
1
Linguistic landscape
1
Linguistics
1
Linguistik
1
Nouns
1
Purchase intentions
1
Service quality
1
Services
1
Servicescape
1
Sprache
1
Verbs
1
Werbewirkung
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Werbung
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English
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D'Alessandro, Steven
Richard, Marie-Odile
Koslow, Scott
1
Laroche, Michel
1
Shamdasani, Prem N.
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Touchstone, Ellen E.
1
Zhang, Chun
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Journal of business research : JBR
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ECONIS (ZBW)
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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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2
The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
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