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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~person:"Naidenova, Iuliia"
~subject:"Foreign investment"
~subject:"Spillover-Effekt"
~type_genre:"Article in journal"
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Spillover effect in promotion : evidence from video game publishers and eSports tournaments
Parshakov, Petr
;
Naidenova, Iuliia
;
Barajas, Angel
- In:
Journal of business research : JBR
118
(
2020
),
pp. 262-270
Persistent link: https://www.econbiz.de/10012288596
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