Spillover effect in promotion : evidence from video game publishers and eSports tournaments
Year of publication: |
2020
|
---|---|
Authors: | Parshakov, Petr ; Naidenova, Iuliia ; Barajas, Angel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 262-270
|
Subject: | eSports | Event marketing | Promotion | Sales | Spillover | Video games | Spillover-Effekt | Spillover effect | Computerspiel | Video game | Verkaufsförderung | Sales promotion |
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