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Journal of business venturing
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The sleeper framing effect : the influence of frame valence on immediate and retrospective judgments
Isaac, Mathew S.
;
Poor, Morgan
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011479125
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