The sleeper framing effect : the influence of frame valence on immediate and retrospective judgments
Mathew S. Isaac, Morgan Poor
| Year of publication: |
January 2016
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|---|---|
| Authors: | Isaac, Mathew S. ; Poor, Morgan |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 1, p. 53-65
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| Subject: | Attribute framing | Hedonic consumption | Affect | Cognition | Retrospection | Frame valence | Prospect Theory | Prospect theory | Kognition | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2015.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479125