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~accessRights:"restricted"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Emotion"
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Consumer behaviour
Emotion
Konsumentenverhalten
583
Brand management
255
Markenführung
255
Brand image
225
Markenimage
225
Brand
149
Markenartikel
147
Advertising effects
129
Werbewirkung
129
Internet marketing
87
Online-Marketing
87
Advertising
85
Werbung
83
Beziehungsmarketing
79
Relationship marketing
79
Social Web
74
Social web
74
Personality psychology
50
Persönlichkeitspsychologie
50
Viral marketing
44
Virales Marketing
44
Luxury goods
39
Luxusgüter
39
Corporate Social Responsibility
38
Corporate social responsibility
38
Marketing management
32
Marketingmanagement
32
Experiment
29
Brand loyalty
24
Perception
24
Wahrnehmung
24
Customer satisfaction
23
Kundenzufriedenheit
23
Cognition
21
Kognition
21
USA
20
United States
20
Markentreue
19
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23
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Article
583
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Article in journal
583
Aufsatz in Zeitschrift
583
Conference paper
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
Language
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English
583
Author
All
Johnson, Lester W.
4
Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
Muehling, Darrel D.
4
Phua, Joe
4
Schultz, Don E.
4
Um, Nam-Hyun
4
Abratt, Russell
3
Baxter, Stacey M.
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Fitzsimons, Gavan J.
3
Gil Saura, Irene
3
Hur, Songyee
3
Jassawalla, Avan R.
3
Kareklas, Ioannis
3
Kim, Soojin
3
Lee, Joonghwa
3
MacInnis, Deborah J.
3
Mick, David Glen
3
Muralidharan, Sidharth
3
Sashittal, Hemant Chaitanya
3
Sinha, Jayati
3
Song, Doori
3
Torres, Ivonne M.
3
Varan, Duane
3
Zhang, Lixuan
3
Zúñiga, Miguel Ángel
3
Šerić, Maja
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Andersen, Sophie Esmann
2
Antheunis, Marjolijn L.
2
Apostolopoulou, Artemisia
2
Bailey, Ainsworth Anthony
2
Bajde, Domen
2
Berenguer Contrí, Gloria
2
Block, Martin P.
2
Bıçakcıoğlu, Nilay
2
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Published in...
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Journal of consumer behaviour : an international research review
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing communications
The journal of brand management : an international journal
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,450
International journal of hospitality management
518
International journal of consumer studies
321
SpringerLink / Bücher
282
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
249
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of travel and tourism marketing
215
Journal of Islamic marketing
193
Journal of international consumer marketing
193
International journal of contemporary hospitality management
192
International journal of advertising : the review of marketing communications
191
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
166
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
157
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Discussion papers / CEPR
139
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of internet commerce
131
Journal of fashion marketing and management
127
Tourism management perspectives : TMP
125
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ECONIS (ZBW)
583
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
5
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
8
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
9
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
10
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
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