Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Year of publication: |
2024
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Authors: | Dinh, Estelle ; Mühlbacher, Hans ; Torchia, Mariaterasa |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 1, p. 58-78
|
Subject: | Brand luxuriousness | Family values | Luxury brand characteristics | Necessary condition analysis | Necessary minimum levels | Necessity logic | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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