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~accessRights:"restricted"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
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Emotion
Consumer behaviour
578
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578
Brand management
250
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Brand
147
Markenartikel
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Fitzsimons, Gavan J.
3
Liang, Jianping
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Phau, Ian
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Zemack-Rugar, Yael
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Abdelwahab, Dalia
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Ahluwalia, Rohini
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Journal of consumer behaviour : an international research review
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
113
Journal of retailing and consumer services
107
International journal of hospitality management
62
Tourism management : research, policies, practice
30
Journal of hospitality marketing & management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
The journal of product & brand management
27
Journal of travel and tourism marketing
25
Psychology & marketing
25
European journal of marketing
22
International journal of consumer studies
22
International journal of contemporary hospitality management
20
The journal of services marketing
20
Tourism management perspectives : TMP
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of advertising : the review of marketing communications
17
Asia Pacific journal of marketing and logistics
15
Journal of promotion management : innovations in planning and applied research
15
European journal of marketing : EJM
14
Marketing letters : a journal of research in marketing
14
The service industries journal
14
Journal of consumer research : JCR ; an interdisciplinary journal
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of business ethics : JOBE
11
Journal of consumer marketing
11
Marketing intelligence & planning
11
Services marketing quarterly
11
International journal of market research
10
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
10
Sport management review
10
SpringerLink / Bücher
10
Journal of behavioral decision making
9
Journal of marketing analytics : JMA
9
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ECONIS (ZBW)
55
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1
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
2
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
3
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
4
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
5
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
6
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
7
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
10
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
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