Emotional effects of product form in individualist and collectivist cultures
Parisa Jourabchi Amirkhizi, Shahab Pourtalebi and Naeimeh Anzabi
Year of publication: |
2023
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Authors: | Amirkhizi, Parisa Jourabchi ; Pourtalebi, Shahab ; Anzabi, Naeimeh |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 5, p. 476-490
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Subject: | collectivist cultures | emotional design | individualist cultures | product appearance | Product form | Emotion | Kollektivismus | Collectivism | Unternehmenskultur | Corporate culture | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
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