//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
E-commerce
Consumer behaviour
351
Konsumentenverhalten
350
Brand management
211
Markenführung
211
Markenimage
185
Brand
128
Markenartikel
126
Beziehungsmarketing
80
Relationship marketing
80
Social Web
61
Social web
61
Internet marketing
52
Online-Marketing
52
Advertising effects
39
Werbewirkung
39
Luxury goods
31
Luxusgüter
31
Emotion
30
Viral marketing
29
Virales Marketing
29
Customer satisfaction
23
Kundenzufriedenheit
23
Online retailing
23
Online-Handel
23
Brand loyalty
22
Designation of origin
21
Herkunftsbezeichnung
21
Social media
21
Advertising
20
Marketing management
20
Confidence
19
Corporate Social Responsibility
19
Corporate social responsibility
19
Marketingmanagement
19
Vertrauen
19
Werbung
19
India
18
Markentreue
18
Indien
17
more ...
less ...
Online availability
All
Undetermined
Free
14
Type of publication
All
Article
191
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
193
Aufsatzsammlung
2
Language
All
English
193
Author
All
Guzman, Francisco
7
Aichner, Thomas
3
Coletti, Paolo
3
Aashish, Kumar
2
Bashir, Irfan
2
Billore, Aditya
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Grappi, Silvia
2
Hegner, Sabrina
2
Jevons, Colin
2
Jiménez, Fernando R.
2
Kang, Jiyun
2
Khan, Sameeullah
2
Loureiro, Sandra Maria Correia
2
Miocevic, Dario
2
Raman, Prashant
2
Sadh, Ashish
2
Shobeiri, Saeed
2
Strebinger, Andreas
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Watchravesringkan, Kittichai
2
Wilken, Robert
2
Yang, Shuang
2
Zdravkovic, Srdan
2
Addicott, Branden J.
1
Ahmad, Fayez
1
Al Shebil, Saleh
1
Al-Hajla, Ali Homaid
1
Al-Kwifi, Sam O.
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Anastasiadou, Eleni
1
Anh Tran Tram Truong
1
Arcand, Manon
1
Areni, Charles Scott
1
Arora, Sangeeta
1
more ...
less ...
Published in...
All
Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
348
Journal of retailing and consumer services
318
The journal of brand management : an international journal
142
Asia Pacific journal of marketing and logistics
84
Journal of marketing communications
68
International journal of hospitality management
61
Journal of international consumer marketing
61
Psychology & marketing
55
Journal of internet commerce
50
Journal of strategic marketing
50
Journal of Islamic marketing
45
International journal of consumer studies
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of promotion management : innovations in planning and applied research
44
Marketing intelligence & planning
43
Electronic commerce research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International marketing review
39
Journal of travel and tourism marketing
38
International journal of internet marketing and advertising : IJIMA
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of fashion marketing and management
35
Journal of the Academy of Marketing Science
35
International journal of advertising : the review of marketing communications
34
European journal of marketing : EJM
33
Global business review
33
The international review of retail, distribution and consumer research
33
Journal of marketing
32
International journal of electronic marketing and retailing : IJEMR
31
Marketing letters : a journal of research in marketing
31
International journal of retail and distribution management
30
Journal of hospitality marketing & management
30
Journal of retailing
30
Information systems research : ISR
29
European journal of marketing
27
International journal of advertising : the quarterly review of marketing communications
27
Technological forecasting & social change : an international journal
27
more ...
less ...
Source
All
ECONIS (ZBW)
193
Showing
1
-
10
of
193
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
2
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
5
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
6
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
7
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
8
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
10
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->